Problem #1: With 40 million acres of lawn in the continental U.S., turfgrass is the nation’s largest irrigated crop—three times more land than irrigated corn. Each year, Americans apply about 90 million pounds of synthetic fertilizer, which destroys soil health, pollutes water, and harms the organisms essential for decomposition. These chemicals also expose humans, pets, and wildlife to toxins that cause disease.

Manufacturing synthetic fertilizers produces 1.9% of global carbon dioxide emissions, making it a major and avoidable greenhouse gas source.

Solution #1: Transitioning to natural lawn care removes toxic inputs from the soil and restores its biology. Natural fertilizers support decomposition, nourish microbes and earthworms, prevent compaction, and store carbon in the ground instead of releasing it into the atmosphere.

Problem #2: Since World War II, Americans have been taught to view the perfect lawn as a monoculture of turfgrass. The chemical industry’s marketing has made diversity seem like failure, though clover and dandelions once had a valued place in lawns. Homeowners now chase “perfection” with endless chemical applications that degrade soil and harm pollinators. The loss of clover and dandelions deprives bees and other insects of vital food sources.

Solution #2: Education is key to ending chemical dependence. Teaching and equipping homeowners to over-seed with grass and clover reduces the need for synthetic fertilizers and weed killers while restoring pollinator habitat. Providing seed at little or no cost encourages regular over-seeding and makes diverse, natural lawns the new standard.

Problem #3: Nature works slowly, but synthetic chemicals promise instant results. Quick fixes mask deeper damage, while natural care takes time to rebuild soil life, store carbon, and restore balance. Homeowners often abandon natural methods when results aren’t immediate, especially after spending hundreds of dollars.

Solution #3: Offering free or low-cost organic fertilizers, pest control, and seed removes financial barriers. When cost is no longer an issue, homeowners are more likely to stay committed long enough to see lasting improvement.

Problem #4: Healthy lawns increase property values, both individually and across neighborhoods. Yet many West Michigan families can’t afford natural products that build soil and beauty.

Solution #4: Partnering with churches, food pantries, and community centers allows us to bring organic resources directly to low-income households. Supporting these families strengthens neighborhoods and builds community wealth through healthier, more vibrant lawns.